Infrastructure
The sending estate, built and maintained so mail lands.
Done-for-you B2B outbound
Qualified meetings, booked and attended.
We build and run the outbound systems that put qualified meetings on your calendar. Cold email and LinkedIn, managed end to end.
- 6,000–10,000new leads reached per month
- 1–3%reply rate
- 30–50%of replies are positive
60
inboxes across 20 sending domains
15
sends per inbox per day. A hard cap.
15–30 days
staggered warm-up before volume
0
open-rate metrics quoted. Here’s why
The honest diagnosis
Outbound doesn’t fail because “cold email is dead.”
It fails for boring, fixable reasons. Most failed campaigns are failing on three or four of these at once.
Infrastructure
- Volume ramped faster than the domains could carry it
- Warm-up run for days, not weeks
Copy
- No spintax, so identical copy gets fingerprinted across every inbox
- Never checked against spam-word filters
- HTML, images and tracking links in a cold email
- One message sent to five different segments
- Long enough to read as marketing
Data
- Lists bought rather than built
- Never cleaned, so bounces above 3% torch the domain
- Catch-all and role addresses left in
Process
- Nobody owns follow-up, so replies go cold
- No segmentation, so nothing is ever learned
None of this is exotic. It’s a setup problem, not a channel problem.
What we actually do
Four layers. We run all four.
Data
The target list, built for you, not pulled from a shared database.
Messaging
Sequences written per segment, framed around your buyer’s problem.
Reply management & appointment setting
Every reply read, qualified and answered by a person. Interested prospects booked straight into your calendar.
Most agencies hand over the first three and leave you the fourth. That is where outbound quietly dies.
Layer 01
The sending estate
Deliverability is not a setting you switch on. It’s an estate you build slowly and then protect.
- Sending domains
- 20
- Inboxes
- 3 per domain — 60 total
- Daily cap
- 15 sends per inbox. Never raised to hit a number.
- Warm-up
- Staggered — half the domains for 15 days, half for 30, so the estate never comes online all at once
- Authentication
- SPF, DKIM and DMARC configured per domain
- Monitoring
- Blacklist and reputation checked continuously
How volume actually scales
| Standard | Scaled | |
|---|---|---|
| Sending domains | 20 | 34 |
| Inboxes | 60 | 102 |
| Sends per day | 900 | 1,530 |
| Sends per month | 18,000 | 30,600 |
| New leads reached per month | 6,000 | 10,000 |
Every lead receives a 3-email sequence, which is why sends run at three times the lead count.
This is the whole model. More leads means more domains. It does not mean sending harder from the domains you already have. Anyone offering you volume without infrastructure is spending your domain reputation to get it.
Layer 02
The target list, built for you
- ICP defined first — industry, role, company context, buying signals
- Verified business emails, LinkedIn profiles, role and company data
- Existing clients, live pipeline and prior contacts suppressed
- Catch-all and role addresses stripped before a single send
Lists are segmented so response rates can be compared across segments. That is what makes iteration possible.
Layer 03
Written by people, per segment
- Research per segment, then pain points mapped to that segment specifically
- Framed around your prospect’s problem, not our service
- Multiple angles tested per segment, with response data deciding which survives
- A 3-email sequence per lead
- Every reply read and routed by a person
No template AI slop. No “Hope this finds you well.”
The second channel
Email and LinkedIn, on the same list
Connection requests and messages run in parallel with email, inside platform limits.
Email → your website
The offer, the proof, the booking link.
LinkedIn → your profile
A person, a track record, mutual connections.
Someone who ignores an email will still look at a profile. Someone who checks the profile opens the next email already knowing who you are.
Timeline
What the first 60 days look like
Weeks 1–2
Domains bought and configured, inboxes created, warm-up begins
Weeks 2–3
ICP defined, list built and verified, copy written per segment
Weeks 4
Meaningful send volume begins
Weeks 5–6
First meetings typically land
Weeks 6–8
Segment performance compared, targeting and messaging tightened
If you need meetings in week one, this is not the channel. The warm-up is why.
What we measure
The numbers we hold ourselves to
6,000–10,000
leads reached per month, depending on estate size
1–3%
reply rate
30–50%
of replies are positive
Not tracked
open rate
Open tracking requires an embedded pixel, and that pixel measurably hurts deliverability. We would rather the email land than know it was opened. Any agency quoting you a 60% open rate is quoting a number that cost them deliverability to produce.
A qualified lead means a meeting that was booked and attended. Nothing else counts.
Case study
Rippler AI
Software consultancy · Education sector
Before
Capability was never the issue. Client acquisition was. Growth ran entirely on referrals, so deal flow moved month to month with no pattern, and the work skewed toward lower-ticket projects.
What changed
ICP narrowed to technology and operations decision-makers inside education organisations. Positioning shifted from general software consultancy to education specialist. Email and LinkedIn ran on the same list. Replies, qualification and scheduling handled end to end.
15qualified meetings in 60 days
After
15 qualified meetings booked and attended within 60 days. Conversations moved to higher-ticket prospects. Pipeline stopped depending on referrals.
They did not need better marketing. They needed a repeatable way to start conversations with a specific kind of buyer.
Two more, briefly
A 20-person marketing agency, over-specialised in travel clients
We tested the same offer across fintech, e-commerce, real estate and professional services. Fintech and e-commerce responded. Real estate did not.
Result: 20 qualified leads per month in industries they had never sold into.
A UK data consultancy with a finished product and no go-to-market
Four positioning angles across four industries. “Marketing data consultancy” landed with larger e-commerce brands where “data consultancy” had not.
Result: First high-ticket leads, and a defined ICP.
Run at volume, outbound is also the fastest market research you can buy.
Before you book
Who this doesn’t work for
Four situations where we will tell you on the call rather than take the engagement.
Deal sizes under $4,000
At a 1–3% reply rate, the cost of reaching enough people never pays back on a small contract.
Addressable markets under 100,000 contacts
You exhaust the list before you finish learning what works.
No capacity to take the calls
Booked meetings that nobody attends are worse than no meetings.
Anyone expecting results inside 30 days
The warm-up alone is 15 to 30 days.
If you’re in one of these situations, we’d rather say so than take your money.
Pricing
From $1,000 per month
One fee. Domains, inboxes and data sit inside it. Nothing else is billed separately.
From
$1,000
per month
Scales with the size of your sending estate. We’ll size it against your target on the call.
What’s included
- The full sending estate — domains, inboxes, warm-up, authentication, monitoring
- Your target list, researched, built and verified
- Sequences written per segment, and rewritten as data comes in
- Every reply read, qualified and answered by a person
- Meetings booked straight into your calendar
Terms
- LinkedIn outreach
- +$200 per month, per account
- Minimum term
- 2 months, then month to month
- Setup fee
- None
Why two months: warm-up takes 15 to 30 days and meaningful data arrives after that, so a one-month engagement produces a bill and no conclusion. After month two there is nothing to cancel out of.
Questions worth asking
Why don’t you report open rates?
Open tracking requires an embedded pixel in the email, and that pixel measurably hurts deliverability. We would rather your email land in the inbox than know it was opened. We report replies, positive replies, and meetings booked and attended — the only numbers that survive contact with your pipeline.
Will this damage our main domain?
No. We buy and configure separate sending domains for the campaign. Your primary domain is never used to send cold email, so its reputation is never at stake.
How fast will we see meetings?
Meaningful volume starts around week four, once warm-up is done. First meetings typically land in weeks five to six. Anyone promising you meetings in week one is skipping the warm-up, and you’ll pay for that later in deliverability.
Who writes the emails?
We do. Every sequence is written by a person for a specific segment, based on research into that segment’s problems. We use spintax at the word level so the same message isn’t fingerprinted across every inbox, and we check copy against spam filters before it sends.
What happens when someone replies?
A person reads it, qualifies it, and answers it. Interested prospects get booked straight into your calendar. This is the part most agencies hand back to you, and it’s the part where outbound usually dies.
Do we need to be on the calls?
Yes — you take the sales calls. We put qualified people on your calendar; closing them is your side of the line. If you don’t have capacity to take the meetings, this isn’t the right time to start.
How is the list built?
Researched and built for your ICP specifically — industry, role, company context and buying signals — then verified. Catch-all and role addresses are stripped, and your existing clients, live pipeline and prior contacts are suppressed before anything sends.
What if outbound isn’t right for us?
We’ll say so on the call. If your deal sizes are under $4,000, your addressable market is under 100,000 contacts, or you can’t take the meetings, we’ll tell you rather than take the engagement.
Fifteen minutes. An honest answer.
We’ll look at your ICP and your market size and tell you whether outbound is the right channel for you. If it isn’t, we’ll say so.
Or email mohammedfawaz@connectcold.com